How to use brand specific hashtags to target followers. 



You probably noticed the # sign aka hashtag on social media used by many celebrities, business owners, and regular people. They use it in daily communication on their social media posts, but have you ever asked yourself how to use it properly? What is a good hashtag? How much is too much? A hashtag is not just a thing that "looks fancy" but an inevitable “tool” in communication on social media. People use it to attract followers and to make their brand more popular. By creating your own hashtags you can drive organic traffic to your website and target your audience. It's important to make the most of this marketing strategy and get with the times, as they carry a lot of weight in social media marketing now.

Do some research. There are many sites that will search across many social media sites and show you posts with the hashtag. The aim for you is to create relevant hashtags that aren't in use as well as using ones that are.


3). Use the sign # properly

Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, all of these networks support hashtags. Note that hashtags do not support spaces, so you will need to connect words. For a better visibility, it is recommended to write the initial letter of each word capitalized in order to facilitate reading the text, for example, #FridayFun.

4). Create a unique hashtag and follow it

Create a hashtag of your brand name and use it on your posts. You can easily see what others write about you just by using the hashtag. Make sure you come up with a unique hashtag that can have more than one word, and use it with your posts. Encourage your fans and followers to use the hashtag in communication or in reference to your brand. Not only will it increase the visibility of your brand, but you can connect with fans and keep track of everything related to it.

It is really important to test your hashtags and while you are at it, make sure you look into tracking the analytics of them so you know what gets the clicks and what drives the consumers to your website. If you find a hashtag relevant to your site that isn't widely used, it is possible to start a trend and be the centre of it, that's why testing and tracking are so important.

Try it now!




Take #testyourhashtags as an example. I used a site called and searched for this hashtag, surprisingly there were no results. That's not a bad thing though. Consider that if there are no current posts attached to the tag, you will have the readers full attention. Take another example #createhashtags , this will be widely used as people will be researching how to create hashtags and the originator of the articles will use that tag when talking about how to create them. Sort of like a supply and demand.

1) Tips for #creatinghashtags

1. Keep them short. Period.

2. Use them in the content of your social media posts instead of at the bottom.

3. Keep your links close to your hashtags, this will help increase the engagement you receive.

4. Make sure they are interesting, #furniture is not as interesting as #shabbychicfurniture

5. They must be relevant. How many times do you see people randomly putting tags in a post just to get clicks? Sure they will come up in a search but if their post isn't about the topic, they won't get the engagement. I wouldn't write a blog about dogs and then use #motorbikes #classiccars as chances are I will just make myself unpopular.


2) Test your Hashtag?

Sitting on a social media post and randomly putting in tags that spring to mind is one thing but if you don't know their impact or if anyone else is using them, how do you know if they are going to work for you? Or worse, you could use a hashtag thinking it means one thing but actually it means something completely different #awkward. You don't want to be paying respects to someone's funeral and then add a hashtag that is linked to mass amounts of party gear.

Take #walkitoff - it could mean things to do with dieting, exercise. sports, charity walks, or even in regards to someone getting fired from a job. Just #walkitoff . To conduct your research before you use a HashTag, go to " " . Enter the Hashtag you are considering in the search field.











The site will conduct some search reach for you across social media platforms.